The Nutrition Business Show
Charlyn Ooi
Hosted by Charlyn Ooi, The Nutrition Business Show is the ultimate podcast destination for dietitians, nutritionists, and wellness practitioners. Get valuable insights, actionable strategies, and inspirational conversations with nutrition CEOs to fuel your online business. My mission is to help you break free from traditional private practice constraints, stop trading time for money, and build a scalable business for more freedom and impact. Tune in for tips on growing an online nutrition business, social media marketing, sales, funnels, and creating online programs.
Hosted by Charlyn Ooi, The Nutrition Business Show is the ultimate podcast destination for dietitians, nutritionists, and wellness practitioners. Get valuable insights, actionable strategies, and inspirational conversations with nutrition CEOs to fuel your online business. My mission is to help you break free from traditional private practice constraints, stop trading time for money, and build a scalable business for more freedom and impact. Tune in for tips on growing an online nutrition business, social media marketing, sales, funnels, and creating online programs.
EP 118: Are You Attracting Followers or Paying Clients?
Епизоди
You might be getting more followers, website visitors and enquiries, but how many are actually turning into paying clients? If you're putting time and money into marketing your nutrition business, you want to know that your efforts are bringing in people who genuinely need your services and are prepared to invest in them. So how do you make that happen? In this episode, you’ll discover what actually influences a client's decision to buy, and where I'd focus my marketing efforts to attract more qualified enquiries. ✨ Why some prospective clients are ready to invest while others aren't ✨ Where to find potential clients beyond Instagram ✨ How to reach people who are actively looking for your expertise ✨ Why cheaper leads aren't necessarily better for your business ✨ The marketing metrics that matter when it comes to generating paying clients . 🔗 LINKS MENTIONED Impact VA Group: Ready to grow your health practice without adding more to your workload? Our dedicated Virtual Assistant team takes care of your marketing, social media, email campaigns, client administration, website updates, systems and more, so you can attract more clients, increase revenue and build a more profitable, scalable business without being involved in every little task. Learn more here 👉 https://charlynooi.mykajabi.com/virtualassistants . Digital Impact Sites: Get a professionally written and custom-designed website that helps your health business get found, build trust and turn visitors into enquiries. We'll create your first website draft for FREE, so you can see it before deciding whether to proceed. Request your free website draft here 👉 digitalimpactsites.com/free-draft . 📲 CONNECT WITH ME Web: https://www.charlynooi.com/ Facebook:https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . 👩💻 REVIEW & SUBSCRIBE I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
Your website should do more than just look professional. It should help the right people find you, understand how you can help, and take the next step. ✨ What your homepage needs to say to make the right clients keep reading ✨ How to make it easier for website visitors to enquire or book ✨ What helps your website get found when people are actively searching for support ✨ Why an outdated website can quietly undermine trust in your business ✨ How to avoid getting stuck overthinking what to put on every page If building or updating your website has been sitting on your to-do list, my team at Digital Impact Sites can take it off your plate. We’ll create a professionally written, custom-designed website built to help the right people find you, understand what you do and take the next step, with the copy, design, foundational SEO and tech all handled for you. And you don’t have to commit upfront. We’ll create your free website draft first, so you can see what we’d build for your business before you pay. Request your free website draft here 👉 digitalimpactsites.com/free-draft . 📲 CONNECT WITH ME Web: https://www.charlynooi.com Facebook:https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . 👩💻 REVIEW & SUBSCRIBE I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
The habits that help you build a successful business aren’t always the exciting ones. In this candid episode, discover 7 unsexy habits that have helped shape my multi-million-dollar business over the past 9 years, and why the small things you do consistently can have a much bigger impact than the latest strategy or business hack. If you’re building your nutrition business and want a more realistic look at what successful business owners actually do behind the scenes, this episode is for you. 📊 Free Resource: Download The Nutrition CEO Dashboard Track the key numbers in your business, see what’s working and make more confident decisions using this simple plug-and-play metrics tracker. Download here: https://docs.google.com/spreadsheets/u/1/d/1hcXuD3_EfInjjTdjm0eJxEBFzdCs1LDhrJ30Z5A_K7E/copy . 📲 CONNECT WITH ME Web: http://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . 👩💻 REVIEW & SUBSCRIBE I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
Want more consistent revenue in your nutrition business, but not sure what you should be selling next? Creating more offers isn’t always the answer. What matters is having the right offers that work together; giving potential clients an easier way to start working with you, building trust with those who aren’t ready for your main offer yet, and creating opportunities for existing clients to continue working with you. In this episode, we unpack: ✨ How to know what offer your business needs next ✨ How to turn smaller offers into pathways to your core offer ✨ Why clients don’t always need to start with your lowest-priced offer ✨ How to build an offer ecosystem for more consistent revenue Want to sign more clients and build more consistent revenue before the year ends? I’m taking on a small handful of Dietitians and Nutrition professionals inside the Momentum Club. Apply for the Momentum Club here → https://charlynooi.com/momentum-club-live . 📲 CONNECT WITH ME Web: https://www.charlynooi.com Facebook:https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . 👩💻 REVIEW & SUBSCRIBE I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
When your business feels stuck, it’s easy to assume you need another strategy. More content, a new offer, better ads, a new website. But what if you’re trying to fix the wrong problem? In this episode, we unpack: ✨ How to tell whether you actually need more leads ✨ What to look at when people are interested but not buying ✨ Why a profitable business can still feel unpredictable ✨ How to know when the business model is the problem, not your marketing ✨ The one question to ask before you change your offer, pricing or strategy . 📲 CONNECT WITH ME Web: www.charlynooi.com Facebook:https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . 👩💻 REVIEW & SUBSCRIBE I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
What if “getting fully booked” is actually the thing holding your nutrition business back? In this episode, I’m challenging the advice that you need to fill your 1:1 diary before you’re ready to create something more scalable, and sharing what I’d do differently if I were starting my private practice again today. In this episode, we unpack: ✨ What Why “get fully booked ” can become a trap ✨ Why a newer business doesn’t mean you’re a beginner clinician ✨ How to know if you already have enough experience to build a signature program ✨ Why waiting until you’re maxed out can make scaling harder ✨ How to grow without simply adding more 1:1 appointments . 📲 CONNECT WITH ME Web: www.charlynooi.com Facebook:https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . 👩💻 REVIEW & SUBSCRIBE I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
What if the reason you're getting ghosted on price, posting to crickets, or drowning in work has nothing to do with your skill as a dietitian, and everything to do with trying to be safe? In this episode, we’re addressing 6 of the biggest questions sitting in my inbox right now, starting with the fear of picking the "wrong" niche and why choosing a focus won't ruin your business. In this episode, we unpack: ✨ What actually happens when you decide to pivot your niche, and the 30-day experiment to test an offer without feeling trapped. ✨ The missing parts of your sales funnel that explains why your Instagram posts aren't converting into client enquiries. ✨ What to say when someone asks "How much is it?" in the DMs to stop getting ghosted. ✨ Why building a website before signing your first few clients is a waste of time, and what to do instead. ✨ The real reason clients still pay top dollar for nutrition support when AI gives away information for free. ✨ How to find time to build a program on the side when your calendar is already packed. . 🔗 LINKS MENTIONED 77 Profitable Nutrition Program Ideas: Get instant access here → https://charlynooi.com/77-profitable-ideas . 📲 CONNECT WITH ME Web: www.charlynooi.com Facebook:https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . 👩💻 REVIEW & SUBSCRIBE I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
With four months left in the year, you might be looking at the goals you set back in January and realising you're not quite where you thought you'd be. The instinct is to post more, sell more, and squeeze more consults into an already full week. But that's how a lot of us reach December exhausted, with not much extra to show for it. In this episode, I share a simple roadmap to add $20,000 to your business before the year ends, without burning yourself out. Here's what you'll learn: ✨ How to pull fast levers in your business that generate quick revenue ✨ The exact reactivation campaign script to turn quiet leads into active clients ✨ A Black Friday strategy to boost sales without cheapening your rates or breaching advertising rules . 📲 CONNECT WITH ME Web: www.charlynooi.com Facebook:https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . 👩💻 REVIEW & SUBSCRIBE I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
There's a lot of confusion about what dietitians and nutritionists can and can't share when it comes to client results. In this episode, I go through what the guidelines actually say across Australia, Canada, the United States, and the UK, and what you can use instead to build trust and stand out. Here's what you'll learn: ✨ The Google review mistake almost every practitioner makes without realising ✨ Where before and after photos stand, and why it depends on where you're registered ✨ 3 ways to prove you're good at what you do without relying on testimonials If you've been holding back on your marketing because you weren't sure what was allowed, this episode will free you up to show up with confidence. Note: This episode is general marketing guidance, not legal or regulatory advice. Always check your own professional body's current advertising guidelines. . 🔗 LINKS MENTIONED SOCIAL CONTENT MACHINE Stop staring at a blank screen wondering what to post. Get a full week of content planned in under 20 minutes, tailored to your niche and written in your voice, so your posts attract the right people and bring you consistent enquiries. Get instant access here → https://charlynooi.mykajabi.com/offers/T2SgCDmo/checkout MOMENTUM CLUB My high-touch 6-month coaching program for dietitians and nutritionists building a 6-figure business beyond 1:1 consults. We build the whole engine with you: your signature program, your funnels, your content, email marketing and paid ads. Send me a DM on Instagram @charlynooi and let's chat about where you're at. . 📲 CONNECT WITH ME Web: www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . 👩💻 REVIEW & SUBSCRIBE I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
You're not undercharging because you lack confidence. You're undercharging because you're only getting paid for the time you spent with your client. In this episode, I share the exact shift that took me from $130 consults to a $2500 gut health program, and what to say so clients opt for the program instead of a single session. Here’s what you’ll learn in this episode: ✨ What your clients are really telling you when they stop rebooking ✨ The 4 pricing steps I moved through to transition from consults to programs ✨ The 3 key moments where the program conversation should happen so it feels ethical and supportive instead of salesy You don't need a bigger audience to grow your business. You need a different offer. . 🔗 LINKS MENTIONED Program Ideas Guide for Dietitians and Nutritionists: Stop trying to invent your program from scratch. Get 77 ideas across a range of nutrition niches and find the one that fits the work you're already doing. Get instant access here → https://charlynooi.com/77-profitable-ideas . 📲 CONNECT WITH ME Web: https://charlynooi.com/ Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . 👩💻 REVIEW & SUBSCRIBE I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
You can present to a room full of people without an issue. So why does talking to your own phone camera feel impossible? In this episode, I break down what's actually working on Instagram right now, and the simple 3-part formula behind content that signs clients. Here’s what you’ll learn in this episode: ✨ Why over-produced content is dying (and what's converting instead) ✨ The simple 3-part formula for creating high-converting content ✨ Where to find endless content ideas you already have ✨ How to use AI to show up consistently without sounding robotic or losing your whole week If you're done pouring hours into content that doesn't convert, this episode will show you exactly what to do instead. . 🔗 LINKS MENTIONED Social Content Machine: Stop staring at a blank screen wondering what to post. Get a full week of high-converting content planned in just 20 minutes, tailored to your niche and written in your authentic voice, so you can spend less time creating content and more time working with clients. Get the Social Content Machine Here: https://charlynooi.mykajabi.com/offers/T2SgCDmo/checkout . 📲 CONNECT WITH ME Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . 👩💻 REVIEW & SUBSCRIBE I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
You've got the experience, the qualifications, and a track record of getting clients results. So why does growing your business and selling online still feel so out of your depth? In this episode, I share how one client holds steady at $10K months working under 20 hours a week, without being on camera all day or living on social media. Here’s what you’ll learn in this episode: ✨ The surprising reason skilled practitioners hold themselves back ✨ The first thing you should sell online (and why it isn't a self-paced course) ✨ How to write marketing that stops the right people scrolling, using words you already have If you know you're capable of more but can't seem to make the leap online, this episode will show you what's really standing in your way. . 🔗 LINKS MENTIONED Momentum is the complete business engine for nutrition experts ready to hit the $100k+ mark without burning out. We provide the exact roadmap to move you from the 1:1 hourly grind to a scalable, high-ticket signature program. From your offer and funnel to your paid ads strategy, we build the systems with you. 🚀 Apply for the Momentum Club: https://charlynooi.com/momentum-club-live . 📲 CONNECT WITH ME Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . 👩💻 REVIEW & SUBSCRIBE I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
There's a point where getting more clients stops feeling like a win and starts feeling like a trap. The calendar's full, the income's plateaued, and the only lever left is to work more hours you don't have. So you start eyeing a course, a membership, some digital product that promises freedom. But build the wrong one first, and all you've done is swap a full calendar for a launch nobody buys. So what should you actually build next? Here’s what you’ll learn in this episode: ✨ The number that tells you you've outgrown 1:1 work (and why it isn't "fully booked"). ✨ Why most courses and memberships flop for practitioners, and the maths nobody runs before they build one. ✨ Consults, courses or programs: how to tell which one you're actually ready for right now. ✨ The one question that tells you you're ready to build a premium program (your audience size has nothing to do with it). ✨ How to start building your scalable offer now, even with zero subscribers and no online following. If you are ready to stop trading your time for money and want to know exactly how to structure your business for growth, tune in to the episode now. . 📲 CONNECT WITH ME Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . 👩💻 REVIEW & SUBSCRIBE I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
You're experienced. You're good at what you do. So why does it feel like no one online knows you exist? The truth is, being brilliant at your job and being chosen for it online are two entirely different skills, and no one taught you the second one. In this episode, we unpack the 3 psychological shifts that move you out of the exhausting client-chasing loop so you become the obvious choice in your niche. Here’s what you’ll discover: The hidden reason why getting more views won’t fix a broken conversion rate. A simple "dinner party test" to see if you're memorable or replaceable Why less qualified practitioners with sharper messaging are winning your ideal clients. The one bio tweak that makes your ideal client feel understood instantly How to pull your natural genius out of your head and package it into a signature method. If you’re ready to stop blending in and start standing out as the obvious choice for your ideal clients, this episode is for you. . 📲 CONNECT WITH ME Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . 👩💻 REVIEW & SUBSCRIBE I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
You're working harder than ever. So why does six figures still feel out of reach? For most nutrition professionals, the answer was never effort. It's the foundations underneath. In this episode, I break down the foundations behind every 6-figure nutrition business, and why most practitioners have some of them in place, but rarely all. Here’s what you’ll learn: ✨ The first foundation almost every practitioner overlooks (and why nothing else works without it) ✨ The pricing habit that feels safe but keeps you capped ✨ Why working harder inside your current model may never get you to 6-figures ✨ Why some practitioners never have to sell hard (their clients come pre-warmed) ✨ The difference between a six-figure business and a six-figure job If you've been putting in the effort but six figures still feels just out of reach, this episode will show you exactly which foundations to check, and where your real gap is. . 🔗 LINKS MENTIONED 3 Secrets to Building a $100K Nutrition Program: Discover how to add $100k a year with just one online program, even without a big audience. Watch here → https://charlynooi.com/6-figure-course-masterclass-egad . 📲 CONNECT WITH ME Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.instagram.com/charlynooi . 👩💻 REVIEW & SUBSCRIBE I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
Being busy isn't the problem. Being the only one who can do the work is. When every client, every launch, and every decision has to pass through you, your business can only grow as fast as you can keep up, and that bottleneck is costing you growth. In this episode, I sit down with my Operations Team Leader Diana to talk about what you can delegate first and how to start even without perfect systems in place. Here's what you'll discover: ✨ The difference between a Visionary and an Executor (and why you need both to move your business forward) ✨ How the Impact VA Group (formerly Digital VA Concierge) takes admin, tech, design, and social media management off your plate, so you're free to do what you do best: helping your clients ✨ How to start delegating even when your processes feel messy If you're stretched thin, working nights, and feeling like you're standing in the way of your own next level, this episode will show you what it looks like to step out of the daily grind and reclaim the freedom you started your business for in the first place. . 🔗 LINKS MENTIONED 🦄 Impact VA Group (formerly DVAC): Our team of skilled Virtual Assistant Unicorns takes the admin, tech, design, and launch execution off your plate so you can step back into the work only you can do. Packages start at just 3 hours a week. Book your Clarity Call and we'll map out exactly what to offload first → https://charlynooi.as.me/virtualassistants . 📲 CONNECT WITH ME Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . 👩💻 REVIEW & SUBSCRIBE I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
Do you really need a website in 2026? Can't you just run your whole business from Instagram? In this episode, we tackle that exact question and look at what you need in a website to turn browsers into leads. Here’s what you’ll learn: ✨ The #1 homepage headline mistake that kills your Google ranking instantly ✨ Three practical SEO tips to get found by your ideal clients ✨ A hidden trick to dominate local searches without publishing your private home address . 🔗 Other Resources The Social Content Machine: My plug-and-play content system designed to take the guesswork and hours out of showing up online, so you can attract the right clients without spending hours on social media. Get instant access here → https://charlynooi.mykajabi.com/offers/T2SgCDmo/checkout . 📲 Connect with Me Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . 👩💻 Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
Growing your Instagram page in 2026 is not about posting more content. It is about posting with intention, so every piece actually moves someone closer to working with you. In this episode, I walk you through the different types of content you need to attract, nurture and convert your ideal clients, and how to prioritise marketing content to grow your business without it taking over your day. ✨ How one of my clients generates $10K a month with under 2,500 followers (hint: she doesn't post every day and her posts never go viral!) ✨ How to audit your last 9 posts and see exactly where your leads are leaking ✨ Why facts and information alone no longer convert in 2026, and what your audience actually wants from you instead ✨ Why so much nutrition content sounds identical right now, and how to stand out in the age of AI ✨ How mainstream marketing advice can put your registration at risk, and how to build rock solid trust without testimonials If you have been pouring hours into your content but it is not bringing in the clients you hoped for, this episode will give you a clearer, simpler way to make your content work for you. . 🔥 THE SOCIAL CONTENT MACHINE 🔥 Your personal AI content strategist built specifically for dietitians and nutritionists. Pre-trained on my content marketing methodology, it captures your unique tone to generate copy-and-paste, compliance-focused captions designed to attract and convert your ideal clients. 👉 GET THE SOCIAL CONTENT MACHINE : https://charlynooi.mykajabi.com/offers/T2SgCDmo/checkout . 📲 Connect with Me Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . 👩💻 Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
CELEBRATING 100 EPISODES! 🎉 I’m marking this massive milestone by pulling back the curtain and answering your most highly requested questions with zero gatekeeping. This one is a completely unfiltered look behind the scenes at what it actually takes to build a sustainable, thriving online business on your own terms. In this episode, I answer your biggest questions including: ✨ How to build an online practice as a newly qualified dietitian (and whether you need 1:1 experience first) ✨ Ethical ways to market yourself as a health professional without using testimonials or before-and-after photos ✨ Why imposter syndrome doesn't go away, and the reframe that changes everything ✨ What working and building a business with your husband actually looks like (the honest version) ✨ What I actually look for when hiring, and why I hire slow and fire fast ✨ The AI tool I use every single day, and why most people are using it completely wrong If you've been sitting on a question you were too afraid to ask, chances are someone else asked it for you. This one's personal, practical, and completely unfiltered. . 📲 Connect with Me Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . 👩💻 Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
If you work with clients in the natural health space, chances are you're already working with disordered eating, whether you realise it or not. But do you feel equipped to support them safely? In this episode, I'm joined by Casey Conroy (naturopath, dietitian, yoga teacher, and credentialed eating disorder clinician) shares exactly how she built a practitioner training program to answer that very question, and how she launched and filled her first cohort in just 8 weeks. Here’s what you’ll learn: ✨ The red flags most practitioners miss because eating disorders rarely look the way we expect ✨ How common presentations like gut issues, PCOS, and hormonal conditions can mask disordered eating ✨ What well-meaning practitioners do that accidentally reinforces disordered eating ✨ The "ask-offer-ask" framework for raising sensitive concerns with clients without breaking trust or putting their walls up ✨ How Casey launched and filled her first practitioner program cohort in 8 weeks inside Momentum Club If you've ever felt unsure how to handle a client you suspect might have a complicated relationship with food, this episode will give you language, clarity, and confidence. And if you've been sitting on a program idea but can't seem to get it out of your head and into the world, Casey's story will show you exactly what getting unstuck can look like. . 🔗 LINKS & RESOURCES 🌿 DECIDE Practitioner Mentorship: A practical, clinical literacy mentorship program for naturopaths, herbalists, and nutritionists who want to identify disordered eating earlier, know what's in their scope, and have safer, more compassionate conversations with their clients. The next cohort kicks off mid-July. Apply here → https://www.funkyforest.com.au/disordered-eating-for-naturopaths 🚀 Momentum Club: Momentum is my high-touch, 6-month business coaching program for dietitians and nutritionists ready to build a thriving 6-figure business beyond 1:1 consults. Get personalised support and proven strategies across organic content, ads, and email marketing to create predictable leads and scale with hybrid programs. Learn more → https://charlynooi.com/momentum-club-live . ABOUT CASEY Casey Conroy is a naturopath, Accredited Practising Dietitian, yoga teacher, and credentialed eating disorder clinician based on the Sunshine Coast Hinterland. She specialises in supporting adults and adolescents navigating eating disorders, disordered eating, chronic dieting, gut health, and neurodivergence. Casey is the creator of DECIDE, a practitioner mentorship program helping natural health practitioners work more safely and confidently with clients in this space. https://www.funkyforest.com.au/disordered-eating-for-naturopaths . 📲 CONNECT WITH CASEY Web: https://www.funkyforest.com.au/ Instagram: https://www.instagram.com/naturopath.caseyconroy/ . 📲 Connect with Me Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . 👩💻 Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
We are officially halfway through the year. If you aren't quite where you wanted to be with your revenue goals, your instinct might be to push harder, post more, or launch something new. But busywork won't fix a broken system. In this episode, I'm walking you through the exact 3-engine diagnostic framework audit I run with my client to spot the hidden gaps blocking their growth. If you feel like you're doing everything right but your income is still stalling, it’s highly likely one of these three engines is secretly broken. Here's What You'll Learn: ✨ The 3-part business engine audit you need to run today to pinpoint exactly why your income has plateaued. ✨ How to shift your audience from passive content-consumers who "love your posts" into active, paying clients. ✨ The anatomy of a high-converting offer to make your program irresistible to the right people. ✨ Data over Drama: How to stop making frantic business decisions based on emotion, and the exact metrics to look at instead. If you’ve been doing all the work but the revenue isn't following, grab a notebook. You’ll learn how to use my free CEO Dashboard to audit your business and pinpoint your weak engine in under 20 minutes; giving you a clear diagnosis and a profitable path forward for the second half of 2026. . Links Mentioned in This Episode 🎯 The Nutrition CEO Dashboard: This plug-and-play spreadsheet tracks the exact core metrics you need to pinpoint where the weak link in your business is and expose your blindspots. Get instant access here → https://tally.so/r/BzPp45 . 🚀 Build a 6-Figure Business with Momentum Club: Ready to move from the 1:1 grind to a scalable signature program? Momentum Club is our flagship program for nutrition experts ready to hit the $100k+ mark without the burnout. From your offer and funnel to your client acquisition strategy, we build the systems with you. Apply Here → https://charlynooi.com/momentum-club . 📲 Connect with Me Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . 👩💻 Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
You got into this work because you care. But when clients are messaging at all hours, moving the goalposts, and blaming you for results they never showed up for, that care starts to cost you. Here’s what you’ll discover: ✨ The three red flag client types every nutrition practitioner needs to know, and the subtle signs to watch for before they even sign up ✨ Why screening for energetic fit matters just as much as clinical suitability ✨ What your contract needs to include to protect yourself from day one If you've ever felt like you couldn't switch off, or found yourself dreading a client's message, this episode will help you understand what's actually going on and what to put in place so it doesn't keep happening. . 📲 Connect with Me Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . 👩💻 Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
If you're a health professional running your own business, chances are you're either overpaying tax, missing deductions, or both. With the end of financial year (EOFY) just around the corner in Australia, Jenny Theodore, Chartered Accountant and Registered Tax Agent from Eire Consulting joins us to break down what every nutrition business owner needs to understand before EOFY. Here's what you'll learn: ✨ When to move from sole trader to company structure (and the income threshold that should trigger the conversation) ✨If GST applies to your health consultations, digital products, and supplements, and why getting this wrong can create a compliance mess ✨ What you can actually claim as a deduction, from working from home to attending live events and self-education costs ✨ Why the end-of-year tax shock is avoidable, and the simple savings habit that protects your cash flow ✨ The difference between a bookkeeper and an accountant, and how to know which one you need first If you've been putting off the "finance stuff" or relying on guesswork at tax time, this episode will give you the clarity and confidence to get your financial foundations right, before it costs you. Update: Please note that following the federal budget announcements on 12 May 2026, the guidelines around trust structures are changing, and Jenny will no longer be recommending them moving forward. This change won't take effect until 1 July 2028, so current structures are unaffected for now. We highly recommend speaking directly with your accountant to see how these upcoming changes might impact your long-term business planning. . 🔗 LINKS & RESOURCES MENTIONED ✨ GST-Free Health Services - View the ATO GST & Health Guide → https://www.ato.gov.au/businesses-and-organisations/gst-excise-and-indirect-taxes/gst/in-detail/your-industry/gst-and-health/other-health-services ✨ Business Financial Tracker - Eire Consulting - Free Download: Non-GST Registered → https://mailchi.mp/eireconsulting/business-income-expenses-workbook-non-gst-registered GST Registered → https://mailchi.mp/eireconsulting/business-income-expenses-workbook-gst-registered . ABOUT JENNY Jenny Theodore is a Chartered Accountant and Registered Tax Agent based in Sydney, Australia, and the founder of Eire Consulting. With over a decade of experience working with individuals and small business owners, Jenny is passionate about breaking down the barriers around accounting and tax, making it accessible, understandable, and genuinely useful for business owners who want to take control of their finances. Originally from Ireland, Jenny built her practice to be the kind of approachable, education-first accounting support she wished more people had access to. . 📲 CONNECT WITH JENNY Web: https://eireconsulting.com.au/ Instagram: https://www.instagram.com/eire_consulting . 📲 Connect with Me Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . 👩💻 Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
You have the qualifications. You care deeply about your clients. You've been showing up. So why does hitting a consistent income goal still feel so far away? In this episode, I break down the full system behind a six-figure nutrition business and what it actually looks like when all the pieces are working together, so you can stop guessing and start building with intention. Here’s What You’ll Learn: ✨ The offer models that get you to consistent income without a packed calendar ✨ What a funnel actually is and the three stages most practitioners are missing at least one of ✨ How paid ads can expand your reach and grow your email list quicker (and how the low-ticket funnel can cover your ad spend) If you've been putting in the work but your income still feels inconsistent or out of reach, this episode will show you exactly what's missing, and what needs to be in place before things can really start to move. . Link Mentioned in This Episode 🚀 Apply for the Momentum Club → Momentum is the complete business engine for nutrition experts ready to hit the $100k+ mark without burning out. We provide the exact roadmap to move you from the 1:1 hourly grind to a scalable, high-ticket signature program. From your offer and funnel to your paid ads strategy, we build the systems with you. Apply Here → https://charlynooi.com/momentum-club . 📲 Connect with Me Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . 👩💻 Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
After generating over $3 million dollars in online sales and coaching 1300+ practitioners, I’ve seen exactly what separates the programs that launch to crickets from the ones that sell like hotcakes and hit 6-figures. Most practitioners who want to build an online program know what they want to teach. What most people don’t know is how an offer is actually supposed to look like, and there's a big difference between the two. In this episode, we cover: ✨ The biggest reason your ideal clients are scrolling past your offer (hint: it’s not your price). ✨ The difference between a content library and a transformation engine. ✨ How to build a program roadmap that actually scales without you working more hours. ✨ The "Value Trap" that keeps practitioners underpricing their genius. ✨ The 3-part anatomy of a program that sells out. . 📲 Connect with Me Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . 👩💻 Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
Struggling to decide on your program topic? Most practitioners get stuck in a loop of "Is this too broad?" or "Is it too saturated?" and end up staying at square one for months. In today’s episode, I’m helping you escape the 'Passion Trap' so you can finally settle on a program idea that sells. I’m sharing the three big signs that your idea is a winner and the one common mistake that usually stops practitioners in their tracks before they even get started. ✨ Why starting with "what do I love teaching?" is a mistake ✨ The "Green Light" Checklist: Three specific things to look for to ensure there’s a crowd of people waiting to buy from you. ✨ Why spending months building before you've sold a single spot is a massive risk, and how to flip the order to validate your idea first. If you are sitting on a program idea and every time you try to commit, a voice creeps in to poke holes in it, this episode will give you a clear framework to evaluate your idea with confidence and the permission to stop waiting and start moving. . 📲 Connect with Me Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . 👩💻 Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
In this episode, I break down whether building an online nutrition program is actually worth it in 2026 and bust the three biggest myths stopping experienced practitioners from making the leap. ✨ The Big Question: Is building an online nutrition program actually worth the effort in 2026, or have you missed the boat? ✨ The 2026 Reality Check: If the $297 "passive course" model is failing, what are high-end clients actually investing in now? ✨ The $1,500 Logic: How do you replace the revenue of 162 Medicare consults with just 7 premium clients? . 📲 Connect with Me Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . Review and Subscribe to The Nutrition Business Show Podcast: I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
Building a business as a mum is nothing like what the highlight reel makes it look like. There's no laptop lifestyle sipping mojito on the beach. There's school pickup. There's guilt. There's the very real fear that if you stop, everything stops with you. And when you're building under that kind of pressure with a busy lifestyle and no blueprint to follow, it can create a lot of overwhelm. In this episode I share the mistakes I made so you can avoid it, and what I'd do completely differently if I were starting again today. ✨ Why the laptop lifestyle has never been my version of freedom and what building a business as a mum actually looks like ✨ The employee mindset trap that kept me undercharging and overworking long after I left my clinical job ✨ Why relying on referrals is a hope strategy, not a lead generation strategy ✨ What staying broad was costing me and why niching down was the thing that finally helped me land dream clients ✨ The shift to hybrid online programs and how I built income that didn't stop when I did If you've been doing incredible work in the clinic or hospital system but feel like something is missing, or if private practice burnout has crept in and you're not sure what the next move looks like, this episode will show you that it's not too late to pivot, and exactly where to start. If you've been pouring yourself into your work but quietly feeling like there has to be more than this, or if you’re struggling to gain traction in business, this episode will show you how to move forward. 📲 Connect with Me Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
You're creating content but it's not bringing in clients. You're watching your analytics, second-guessing your captions, and somewhere in the back of your mind you're wondering if Instagram even works anymore. It does. But not the way most people are using it. In this episode, I break down exactly what needs to change. ✨ The three types of content your audience needs before they feel ready to reach out (and why most practitioners are only covering one) ✨ Why educational content alone won't convert and what to pair it with ✨ What client attraction content really looks like (and why it stops people mid-scroll) ✨ The metrics that actually tell you your content is working (hint: it's not views or likes) ✨ What a realistic, intentional content week actually looks like (and how to post less and get more) If you've been putting in the effort but the inquiries still aren't coming, this episode will show you exactly what to shift. . Here’s How I Can Help You: 🚀 Momentum Club: Momentum is my high-touch, 6-month business coaching program for dietitians and nutritionists ready to build a thriving 6-figure business beyond 1:1 consults. Get personalised support and proven strategies across organic content, ads, and email marketing to create predictable leads and scale with hybrid programs. Learn more → https://charlynooi.com/momentum-club-live 🚀 Client Funnel Starter Kit: Build your client attraction funnel in one weekend and start turning leads into paying clients. Get instant access here → https://charlynooi.mykajabi.com/client-funnel-kit . 📲 Connect with Me Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
Ever had a discovery call that seemed to go really well, and then your prospect just ghosted you? You’re left wondering what went wrong, replaying the whole conversation in your head. It’s probably not what you think. But there are a few small, fixable mistakes that are quietly costing nutrition professionals clients on every call. In this episode, I break down exactly what they are and what to do instead so your calls start converting with confidence, not pressure: ✨ Why getting the wrong people on your calendar is costing you time before the call even starts ✨ The Connect, Clarify, Close framework that takes you from pitching too early to converting at 70–80% ✨ How to surface objections before they derail the end of your call (and what "I need to think about it" actually means) ✨ Why ending without a clear next step is killing your close rate and the simple fix ✨ What it actually feels like when you run a discovery call well (hint: it doesn't feel like selling at all) If you've ever hung up a call feeling like it went well, only to hear nothing back, this episode will show you exactly where the momentum was lost and what to do differently next time. . Here’s How I Can Help You: 🚀 Momentum Club: Momentum is my high-touch, 6-month business coaching program for dietitians and nutritionists ready to build a thriving 6-figure business beyond 1:1 consults. Get personalised support and proven strategies across organic content, ads, and email marketing to create predictable leads and scale with hybrid programs. Learn more → https://charlynooi.com/momentum-club . 📲 Connect with Me Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
You're posting. You're showing up. You're putting in the time and yet your inbox is quiet and the clients aren't coming in. The frustrating truth is that signing clients isn't just about focusing on one thing. It requires a system. And if any link in that chain is broken, the whole system falls apart, even if everything else looks like it's working. In this episode, I walk you through 3 areas to audit your business so you can pinpoint exactly where the breakdown is happening and know what to fix first. ✨ Why your "safe" messaging is making you invisible, and how specificity attracts the right clients ✨ How giving away too much free education is "friend-zoning" your audience instead of converting them ✨ The difference between content that educates and content that converts ✨ A case study of how one dietitian started signing $1500+ clients simply by narrowing her focus If you've been showing up consistently but still struggling to sign clients, this episode will help you stop spinning your wheels, and finally focus on what will actually grow your business. . Here’s How I Can Help You: 🚀 Momentum Club: Momentum is my high-touch, 6-month business coaching program for dietitians and nutritionists ready to build a thriving 6-figure business beyond 1:1 consults. Get personalised support and proven strategies across organic content, ads, and email marketing to create predictable leads and scale with hybrid programs. Learn more → https://charlynooi.com/momentum-club . 📲 Connect with Me Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
Most dietitians assume that if they’re experienced, qualified, and good at what they do, clients will naturally find them online. But the online world plays by completely different rules. In this episode, I share five hard truths I wish someone had told me before I started building my business online, lessons learned after nearly a decade in business and coaching over 1200 dietitians and nutritionists to start and scale their online practice. Inside the episode, I unpack: ✨ Why building online is a completely different game and what actually works ✨ Why credentials open the door, but trust is what converts ✨ Why saying "I'm not salesy" is costing you clients, and how to reframe it completely ✨ How imposter syndrome quietly sabotages your pricing and why undercharging repels the clients you actually want. ✨ Why being busy isn’t the same as building a business and the simple systems required to turn attention into consistent revenue. If you’ve been showing up online but struggle to attract clients, this episode will help you understand why and what actually needs to change. . Here’s How I Can Help You: 🚀 Momentum Club: Momentum is my high-touch, 6-month business coaching program for dietitians and nutritionists ready to build a thriving 6-figure business beyond 1:1 consults. Get personalised support and proven strategies across organic content, ads, and email marketing to create predictable leads and scale with hybrid programs. Learn more → https://charlynooi.com/momentum-club . 📲 Connect with Me Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
Are you a brilliant clinician who has hit a "Business Ceiling"? Expertise alone doesn’t create a 6-figure business. In this episode, I share the 3 strategic shifts my clients use to move from inconsistent referrals to predictable $10k - $20k months. Inside the episode, I unpack: ✨ The "Niche" Breakthrough: How one client went from referral-only to signing 6 high-ticket clients from IG in one month by solving one burning problem. ✨ The 75% Conversion Standard: Why our clients convert 3 out of 4 discovery calls while the rest of the industry sits at 30%. ✨ The $0.17 Follower: How to use a "Combo Strategy" (Organic + Paid Ads) to stop hearing crickets and buy back your time. ✨ The $26K Program Launch: How one client hit a $26,000 revenue milestone in just 14 days by making these structural changes. If you’ve been putting in the effort but feel like something isn’t "clicking" yet, this episode will show you exactly what’s missing. . Links Mentioned in This Episode: 🚀 Momentum Club: Momentum is my high-touch, 6-month business coaching program for dietitians and nutritionists ready to build a thriving 6-figure business beyond 1:1 consults. Get personalised support and proven strategies across organic content, ads, and email marketing to create predictable leads and scale with hybrid programs. Learn more → https://charlynooi.com/momentum-club ⚙️ Leads on Autopilot: Stop relying on the algorithm or posting every day just to be seen. Let me show you the simplest, safest way to run low-cost ads starting at $5/day to grow a high-quality email list and get inquiries while you sleep. Learn more → https://charlynooi.mykajabi.com/offers/wzPx6cNP . 📲 Connect with Me Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
There’s a stage in business where many practitioners hover. You’re signing clients, but it still feels inconsistent. Your income relies heavily on you, and scaling to consistent $20K - $30K months feels just out of reach. In this episode, Katrina and I unpack the real difference between building and scaling, and what’s actually keeping practitioners stuck before consistent five-figure months. You’ll learn: ✨ Why being stuck under five figure months is often an identity and structure issue ✨ When (and how) to move beyond 1:1 consults into scalable offers ✨ The market shifts affecting online programs right now ✨ The practitioner-to-business-owner mindset shift that changes everything ✨ How $20K - $30K/month business owners think, plan, and make decisions differently If you know you’re capable of more but can’t quite pinpoint what’s missing, this episode will reshape how you approach your next level. . ABOUT KATRINA Katrina Cobb is a business coach and support mentor inside Momentum Club, with over 15 years of experience in the coaching space. She helps business owners transition from overworked service providers into confident business owners by refining their structure, standards, and systems. . 📲 CONNECT WITH ME Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!
There’s a lot of noise right now about whether launches still work in 2026. But the issue isn’t launching itself, it’s the model behind it. In today’s market, buyers behave differently, decision cycles are longer, and demand has to be built long before you open doors. In this episode, I break down what’s actually working for dietitians and nutrition professionals right now including: ✨ How 2026 buyer behaviour has shifted (and what that means for your conversions) ✨ The real difference between live and evergreen launches (and how to choose the right one for your stage) ✨ Are free webinars or paid workshops better? ✨ Why your launch week isn’t where the selling actually happens ✨ The hybrid launch model that creates predictable revenue instead of stressful spikes After working with over 1,200 nutrition professionals and reviewing launch plans weekly inside Momentum, I’m seeing clear patterns in what works, and what doesn’t. If you want predictable revenue in 2026, you don’t need to post more. You need to design your funnels smarter. . 📲 Connect with Me Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
If you’re already getting clients and generating $5K per month, scaling to $30K months isn’t about working harder. It’s about prioritising the right things. In this episode, I’m sharing the three strategic priorities I’d focus on if I were scaling a nutrition business in 2026, and where I see capable practitioners waste time at this stage. Here’s What You’ll Learn: ✨ The one growth focus you need (and what to stop splitting your energy across) ✨ What a truly predictable funnel looks like (organic + paid traffic) ✨ The key business metrics you must track to scale strategically and sustainably ✨ How to remove yourself as the bottleneck and step into CEO-level leadership ✨ Why 10X growth requires business redesign If this is the stage you’re in, this conversation will challenge how you’re thinking about growth and design a business that doesn’t rely on you to be present for every dollar you make. . 📲 Connect with Me Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
Many dietitians build their business using the same mindset they had as an employee - focused on doing more, playing it safe, and holding everything together themselves. That’s why even when clients are coming in, the business still feels unstable. In this episode, I share why stability doesn’t come from hustling and pushing; it comes from building the right systems. Here’s What You’ll Learn: ✨ Why making money and having a stable business aren’t the same ✨ The shift from employee thinking to business owner thinking ✨ The three engines powering every thriving 6-figure business If your business feels busy but fragile, this episode will help you see what’s missing, and what actually needs to change for you to build a sustainable 6-figure online nutrition business. . 🔗 Links Mentioned in This Episode 🚀 Momentum Club: Enrollments are now open until February 13th! Momentum is a high-touch, 6-month business coaching program for dietitians and nutritionists ready to build a thriving 6-figure business beyond 1:1 consults. Get personalised support and proven strategies across organic content, ads, and email marketing to create predictable leads and scale with hybrid programs. Learn more → https://charlynooi.com/momentum-club . 📲 Connect with Me Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
Most 6-figure nutrition businesses aren’t built overnight; they’re built deliberately. In this episode of The Nutrition Business Show, I’m joined by my long-term client Leigh Merotto, whose business has grown steadily and intentionally over several years. Leigh shares what her business looked like in the early days, from back-to-back 1:1 consultations and long hours to a calm, six-figure business supported by signature programs, systems, and clear boundaries. In this episode, you’ll learn: ✨ How Leigh transitioned from one-to-one work into scalable programs over time ✨ Why sustainable growth often requires data-led decisions rather than emotion ✨ The systems and structures that allowed her to scale without burning out ✨ How raising prices confidently led to stronger client commitment and outcomes ✨ Why values-led decision-making is key to building a sustainable nutrition business . ABOUT LEIGH Leigh Merotto is the founder of GutFit Nutrition and a leading Canadian Registered Dietitian and Coach specialising in IBS, gut health, and fitness. Leigh empowers active individuals to optimise their gut health and break free from IBS symptoms using a whole-body, science-based approach. . 📲 CONNECT WITH LEIGH Instagram: @leighmerotto_rd Website: www.gutfitnutrition.com . 📲 CONNECT WITH ME Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!
Feeling stuck because you have too many ideas, and worried about choosing the wrong one for your signature online program? In this episode, I’m coaching Elise Pope, an Accredited Practising Dietitian from Australia and co-founder of Hera Nutrition, through a live hot seat coaching session to help her gain clarity on what to build next. Elise works across pregnancy, infant, and child nutrition. Like many dietitians, her challenge isn’t lack of ideas. It’s deciding what to focus on and how to turn that into a scalable offer people will actually pay for. In this episode, you’ll learn: ✨ How to break out of analysis paralysis when you have too many ideas ✨ How to choose a program idea that aligns passion with real market demand ✨ What people are really paying for in online programs (and why information alone isn’t enough) ✨ The key ingredient that determines whether a program succeeds ✨ How to map out a practical 90-day action plan to move from idea to launch If you’re feeling stretched by 1:1 work or unsure where to focus next, this episode will give you clarity and direction. . ABOUT ELISE Elise Pope is an Accredited Practising Dietitian specialising in infant and child nutrition. She is the co-founder of Hera Nutrition and works closely with families to support confident, positive relationships with food, particularly during early childhood. Drawing on her clinical experience and her own journey as a mum, Elise is passionate about making evidence-based nutrition support more accessible, practical, and aligned with real family life. . 📲 CONNECT WITH ELISE Instagram: @elise_paediatricdietitian Hera Nutrition Web: https://www.heranutrition.com.au/ Instagram: @heranutrition Facebook: Hera Nutrition Tiktok: @heranutrition_ . 📲 CONNECT WITH ME Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!
There’s been a quiet shift happening in the online space, especially when it comes to online courses. Having run online health programs since 2019 and now in my 9th year in business, I’ve seen the evolution of online programs firsthand. This episode unpacks what’s actually working right now, what dietitians should be selling instead of relying on 1:1 consults, and how to build a business that supports your clients and your life without chasing revenue at the expense of your peace. In this episode, you’ll learn: ✨ Why the “online courses are dead” narrative misses the real issue ✨ How buying behaviour has shifted, and what that means for 2026 ✨ Why information-only courses are struggling (and what works better) ✨ The edge dietitians and nutritionists have that most creators don’t ✨ How to build income that feels sustainable, aligned, and peaceful If you’ve been questioning whether creating an online course is still worth it, or wondering how to evolve your offers without burning out, this episode will give you clarity. . 📲 Connect with Me Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
I’ll be honest - building my nutrition business wasn’t always easy. What I’ve learned firsthand is that success doesn’t come from doing everything at once; it’s about doing the right things at the right time. In today’s episode, I’m sharing The $100K Nutrition Business Framework, the practical roadmap I wish I had when I was starting out. I’ll walk you through the 3 key stages every nutrition business needs to move through on the path to six figures, and explain why so many people get stuck along the way. In this episode, you’ll learn: ✨ The three key income stages on the path to $100K a year ✨ What most nutrition professionals focus on too early (and why it slows growth) ✨ What to prioritise at each stage, and what you can stop stressing about ✨ How to move from traction → consistency → stability with intention If you’ve been feeling busy but unsure what your next move should be, this episode will help you gain clarity and confidence around where you’re at, and what to focus on next to build the thriving, sustainable business of your dreams. . 🔗 Links Mentioned in This Episode P.S. If you’re looking for more support and guidance with your business growth in 2026, here are some ways I can help you: 🚀 3 Secrets to Building a $100K Nutrition Program: A free 60-minute training that shows you the core model and focus areas behind a sustainable six-figure nutrition business. Watch here → https://charlynooi.com/6-figure-course-masterclass-eg 🚀 Client Funnel Starter Kit: Build your client attraction funnel in one weekend and start turning leads into paying clients. Get instant access here → https://charlynooi.mykajabi.com/client-funnel-kit . 📲 Connect with Me Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
Happy New Year, and welcome to 2026! The rules of online growth have shifted, and most nutrition businesses haven’t caught up yet. In this episode, I’m sharing three key predictions that will shape how nutrition businesses grow in 2026, and what to focus on if you want predictable client flow without relying on social media alone. Here’s What You’ll Learn: ✨ Why organic social media growth is slowing and what’s actually driving visibility in 2026 ✨ What truly builds trust now (and why perfect branding matters less than you think) ✨ How client buying behaviour has changed and how to adapt your marketing ✨ Why posting alone is not enough for consistent client flow anymore ✨ The simple framework that turns visibility into trust, and trust into paying clients If you’re ready to stop guessing, stop relying on hope-based marketing, and start 2026 with a clearer, more predictable growth strategy, this episode is for you. . 🔗 Links Mentioned in This Episode 🚀 Client Funnel Starter Kit: Build your client attraction funnel in one weekend and start turning leads into paying clients. Get instant access here → https://charlynooi.mykajabi.com/client-funnel-kit 📣 Leads on Autopilot: A step-by-step system to help you set up Meta ads so you can grow your email list and fill your client pipeline 24/7 without posting every day. Get instant access here → https://charlynooi.mykajabi.com/offers/wzPx6cNP/checkout 🚀 3 Secrets to $100K Webinar: A free 60-minute training that shows you the core model and focus areas behind a sustainable six-figure nutrition business. Watch here → https://charlynooi.com/6-figure-course-masterclass-eg . 📲 Connect with Me Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
From our biggest revenue year to tough CEO decisions, 2025 stretched me in ways I didn’t expect. In this episode, I’m sharing the unfiltered highs and lows, plus the exact changes I’m making in 2026 to build an even stronger business. What You’ll Hear: ✨ The biggest highs of the year (including our strongest revenue year + Bali retreat magic) ✨ What it really looks like to lead a growing team and navigate tough hiring and firing decisions ✨ How running two expanding businesses reshaped the way I plan, lead, and protect my CEO time ✨ The 3 major shifts I’m making in 2026, and how you can apply them to your business. Whether you’re starting your online nutrition practice or scaling past $10K months, this episode will help you reflect, realign, and step into the new year with clarity and confidence. . 🔗 Links Mentioned in This Episode 📊 The Nutrition CEO Dashboard: A handy dashboard to track your key metrics, identify what’s working, and make data-driven decisions every week. Get it here → https://tally.so/r/BzPp45 📣 Leads on Autopilot: A step-by-step system to help you set up Meta ads so you can grow your email list and fill your client pipeline 24/7 without posting every day. Get instant access → https://charlynooi.mykajabi.com/offers/wzPx6cNP/checkout . 📲 Connect with Me Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
As we close out the year, most people rush into planning mode; new goals, new strategies, new offers. But real growth doesn’t just come from what you start doing… it comes from what you’re willing to leave behind. In today’s episode, I’m sharing the 5 patterns, mindsets, and business habits you need to release if you want to step into 2026 with more clarity, more momentum, and more ease. What You’ll Learn: ✔️ The subtle mindset loops that keep you second-guessing yourself ✔️ Why your current business model may be limiting your income and capacity ✔️ How embracing AI and smarter tools can fast-track your growth ✔️ The role data plays in predictable, confident decision-making ✔️ Why support (both at home and in your business) is essential for scaling These aren’t the surface-level habits, these are the deeper patterns I’ve seen hold dietitians and nutrition professionals back from hitting their next level. . 🔗 Links Mentioned in This Episode 📊 The Nutrition CEO Dashboard: A handy dashboard to track your key metrics, identify what’s working, and make data-driven decisions every week. Get it here → https://tally.so/r/BzPp45 . 📲 Connect with Me Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode!
December can feel chaotic; sales slow down, motivation drops, and fatigue hits hard. But when you use this month intentionally, it can become the most strategic reset of your entire year. In this episode, you’ll learn a simple, practical way to map out your 2026 Nutrition Business Plan in 30 minutes so you can walk into the new year with clarity, confidence, and direction. What You’ll Learn: ✔ A practical reflection process to identify what actually worked in 2025 ✔ How to set ONE clear goal for each quarter so you stop feeling scattered ✔ The 3-step framework to plan your 2026 offers, marketing, and systems in 30 minutes . 🔗 Links Mentioned in This Episode 📊 The Nutrition CEO Dashboard: A handy dashboard to track your key metrics, identify what’s working, and make data-driven decisions every week. Get it here → https://tally.so/r/BzPp45 🚀 Client Funnel Starter Kit: Build your client attraction funnel in one weekend and start turning leads into paying clients. Get instant access here → https://charlynooi.mykajabi.com/client-funnel-kit 📣 Leads on Autopilot: A step-by-step system to help you set up Meta ads so you can grow your email list and fill your client pipeline 24/7 without posting every day. Get it here → https://charlynooi.mykajabi.com/offers/wzPx6cNP/checkout 🗂️ Ultimate Content Vault 2.0: Complete library of 365 content ideas, templates, and Instagram training to help you stay consistent. Get it here → https://charlynooi.com/content-vault 📈 Momentum Club: My signature business growth program for dietitians and nutritionists ready to scale to 6-figures with scalable programs. Learn more → https://charlynooi.com/momentum-club 💻 Digital VA Concierge: Let our VA Unicorns take care of your tech, admin, and repetitive tasks to free you up for what truly matters. Learn more → https://charlynooi.mykajabi.com/virtualassistants . 📲 Connect with Me Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
If you’ve ever thought about running Facebook or Instagram ads to grow your nutrition business, but felt scared, confused, or unsure where to start, this episode is for you. Over the past year, I’ve noticed more and more practitioners craving a less camera-facing approach to marketing. The Instagram burnout is real, the algorithm hasn’t been great, and many of you are ready for a strategy that doesn’t rely on being “on” every day just to stay visible. But here’s the truth: while ads can help fast-track your growth and bring in clients on autopilot, they can also burn through your money if you’re not ready. This episode will help you get clear on whether ads are the right next move for you, or if you still need to strengthen your foundations first. What You’ll Learn: The three clear signs you’re ready for Facebook ads Why ads can be a total game-changer if you’re introverted or camera shy The main types of Meta ads that work best for nutrition businesses (and which one to start with) Why running ads as a regulated health professional requires extra caution… and how you can avoid ad rejections and even account bans by using compliant messaging. If you’ve been craving a way to attract leads and clients without posting every day, this episode will help you understand exactly where ads fit into your growth strategy. 📲 Connect with Me Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
If you’re an experienced practitioner who’s been thinking about taking your expertise online, but the thought of social media, marketing, or “selling a program” feels overwhelming… this episode will show you what’s truly possible. This week, I’m joined by Sharon Carius, a leading Metabolic Balance® Practitioner from Queensland, who was already well-established in her field but wanted more freedom, flexibility, and a scalable way to support her clients without relying solely on 1:1 consults. What You’ll Learn: ✔️ How Sharon transitioned from a 100% referral-based practice to reaching thousands online ✔️ Why “swimming in your own lane” is the fastest way to stand out in a crowded market ✔️ The mindset shift that helped her embrace technology and show up confidently on social media ✔️ How she launched her first online course, Metabolic Reconnect, and crushed her launch goal ✔️ Sharon’s advice for practitioners looking to create more freedom, impact, and scalability beyond the clinic. Tune in and get inspired to take that next step because your expertise has the power to reach far beyond your clinic walls. . ABOUT SHARON Sharon Carius is a Certified Metabolic Balance® Practitioner and Clinical Nutritionist based in Queensland, Australia. She’s known for her compassionate, personalised approach to metabolic health, helping clients break through years of frustration and finally feel in control of their bodies again. Through her practice, W Nutrition, Sharon combines evidence-based nutrition with deep client support to create life-changing results. Her work has earned her a reputation as one of the go-to metabolic practitioners in Australia, and her waitlist speaks for itself. . 📲 CONNECT WITH SHARON Instagram: https://www.instagram.com/wnutrition_wilston/ Website: https://wnonline.wnutrition.com.au/ . 📲 CONNECT WITH ME Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.youtube.com/@charlynooi . REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!
Let’s be honest: spreadsheets aren’t why you became a dietitian. If you want to grow your nutrition business faster and more sustainably, you can’t rely on guesswork. You need to know your numbers. In this episode, I’m breaking down the 5 critical metrics that will completely change how you make decisions in your business. These are the exact numbers I track, and what I help my clients track, to identify where the real growth opportunities are hiding. Because when you know your numbers, you don’t need to rely on luck, algorithms, or “hope for the best”. You’ll know exactly what to focus on to attract more clients, increase your profit, and scale your impact. What you'll learn: ✔️ The 5 key metrics that actually drive growth (and how to measure them) ✔️ Why most practitioners focus on the wrong numbers ✔️ How to set simple weekly and monthly targets to measure progress ✔️ What a healthy conversion rate and engagement rate look like ✔️ How to simplify tracking in less than 10 minutes a week using The Nutrition CEO Dashboard When you start tracking the right numbers, you stop making decisions based on emotions and start making confident, data-driven decisions that actually move the needle. . 🔗 LINKS MENTIONED 📊 The Nutrition CEO Dashboard: My plug-and-play Google Sheet that helps you track your key metrics, identify what’s working, and make data-driven decisions every week. Get it here → https://tally.so/r/BzPp45 . 📲 Connect with Me Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.instagram.com/charlynooi . 👩💻 REVIEW & SUBSCRIBE I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
What if you could make more sales this Black Friday… without slashing your prices or running discounts that devalue your work? In this episode, you’ll learn how to create irresistible Black Friday promotions that attract ready-to-buy clients, without breaking advertising rules or compromising your worth. What You’ll Learn: ✔️ Why discounting your 1:1 services can hurt your brand and credibility ✔️ How to run compliant, ethical promotions as a licensed health professional ✔️ Creative ways to add value (without lowering prices) ✔️ Four types of Black Friday campaigns that convert without discounts ✔️ How to re-engage warm leads and turn “on the fence” followers into buyers 🎧 Tune in now and discover how to sell with strategy, confidence, and integrity this Black Friday. . 📲 Connect with Me Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.instagram.com/charlynooi . Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.
Discover how you can turn the typical Q4 “sales slump” into your most profitable season yet. After eight years in business, I’ve seen how a few smart shifts in mindset and strategy can make a huge difference in your bottom line and set you up for a powerful start to the new year. Whether you’re preparing for Black Friday or planning your 2026 goals, this episode will help you finish strong and create momentum that carries forward. You’ll learn: ✔️ How to turn Q4 into a profitable season ✔️ 4 practical ways to boost visibility and sales before the holidays ✔️ How to use urgency ethically to encourage action You’ll learn practical ways to boost sales, keep momentum, and avoid the panic that hits so many business owners at the end of the year. . 📲 Connect with Me Web: https://www.charlynooi.com Facebook: https://www.facebook.com/charlynooi Instagram: https://www.instagram.com/charlynooi YouTube: https://www.instagram.com/charlynooi . Review and Subscribe to The Nutrition Business Show Podcast I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice. If you’ve enjoyed The Nutrition Business Show, I’d be incredibly grateful if you could leave me a quick review on Apple Podcasts. It helps more practitioners discover the show so we can grow together and elevate our profession. And don’t forget to hit subscribe so you never miss an episode.